Rachel Reenders for modbargains
Nicholas Gregson, Public Relations
modbargains Meets With Washington Officials On Internet Marketing and Data Privacy
LA HABRA, CA (July 1st, 2014) – modbargains, a recognized leader in the automotive parts and accessories industry, has met with several members of Congress in Washington concerning customer data privacy issues related to online and social media marketing.
Mike Brown, CEO of modbargains, has grown his business over the years primarily through online and social media channels. He recently received Congressional Recognition for his contributions in helping modernize the aftermarket automotive parts industry via internet-based and social technologies. Using the Internet and popular sites like Facebook and YouTube, modbargains has played an important role in addressing the fragmentation and inefficiencies in the automotive parts market, providing a digital information and knowledge-sharing platform for both consumers and manufacturers.
However, the benefits of modern marketing and advertising using digital channels like social media, websites, mobile, and email, has raised privacy concerns around customer data.
To proactively address these growing concerns, Mr. Brown joined a group of delegates representing the Internet Marketing Association, to meet with several distinguished members of Congress and the Department of Commerce.
"Our trip to Washington was an important one for all small businesses like my own, and marketing professionals overall, that are allocating increased resources and budget marketing their brands through online, mobile, and other digital channels,” said Mike Brown, CEO of modbargains. "We are at the very early stages of how digital marketing is changing the way companies interact with and sell to their customers; it’s critical we take a proactive approach with policy makers to help prevent any heavy-handed legislation that could stifle progress”.
modbargains continues to work with the Internet Marketing Association to lobby on behalf of small businesses and marketing professionals to support the continued growth and innovation in online and digital marketing.
· modbargains: www.modbargains.com, and on Facebook at www.facebook.com/modbargains
· Internet Marketing Association: www.imanetworkorg, and on Facebook at www.facebook.com/IMAnetwork
Co-founded by enthusiasts Mike Brown and Ron Hay, modbargains was created by enthusiasts for enthusiasts, offering a greater range of products along with reliable pricing and knowledgeable, experienced staff to offer the most outstanding customer service. Finding success as a reliable vendor on numerous major automotive forums, over a decade later, modbargains has grown into a leader in Automotive Parts and Accessories, offering products and installation for a wide variety of makes and models, in addition to their native euro market. In addition, modbargains also offers the popular brands that discerning enthusiasts demand, such as Forgestar, Greddy, H&R Suspension, Remus Exhaust, Cobb Tuning, AWE Tuning, Cusco, Eibach, Brembo, StopTech, aFe, Pedders, Borla, Evolution Racewerks, Magnaflow, Active Autowerke, Wagner Tuning, Hotchkis, SSR, TSW, Motul, Whiteline Suspension, APR Performance, officially licensed BMW products and many more.
modbargains is located in La Habra, Calif. Their enthusiastic Modification Experts can be reached by phone at 714-582-3330. Visit modbargains on the web at www.modbargains.com.